This summer’s short sleeved flanell shirt comes to you in purple/mint, grey/white and carribean blue. Go get some …

Witness the fitness of the K1X Boutique in Freetown, Sierra Leone. Junior opened his ocean-view shop (located on Beach Road) last year. The shop underlines the close bond between the west African country and K1X, which was established in 2005, when the Nation of Hoop dedicated it’s inaugural collection to the ballplayers of Sierra Leone.

“I learned how to play bball in the streets of Brooklyn. Representing Bushwick, BK, still got love for the streets. Bball brought me to Europe and I took care of the rest. My game did my talking, that’s why I’m still in the business. My game is like candy, real sweet. I was born to [...]

Ballers do it better. Soul Ballers do it best.

“I made basketball my lifestyle!”

You don’t earn a nickname like “Smokin’ Aces” at EBC for nothing. That’s why Brian Kortovich is getting a lot of attention lately – not only on the courts of New York City but also in the papers. After establishing his reputation at various tournaments including Pro-City, Tri-State and Dyckman and workouts with the Knicks [...]

After working his wizardry and taking care of business against all odds earlier this week, Barack Obama is back. But only in limited sizes (L, XL & 2XL). And only at www.kickz.com!

“I met basketball when I broke up with my soccer ball. I was a heartbroken athlete but this new connection quickly made me insanely passionate. Hoops changed my way of seeing things. And I’m looking forward to change the way people perceive what I love most, my ultimate partner, basketball.”

Lil Drawz hosts K1X Shorty’s Ashlee and Bambi at Imperial Courts, Los Angeles. Click “Shorty” above to see the complete look-book and check back in a couple of days for the full clip.

The Nation of Hoop has definitely got your back with this all new college jacket. Available in black/white and maroon/yellow. 100% nylon.

For those who don’t know: The Godfather of Dunk, Kadour Ziani, is top notch soccer player who still stands between the posts as the league’s #1 goalkeeper in his hometown of Nancy whenever he is not traveling the globe. Here’s a shot of Zianimal kicking a limited 4-E basketball by Bill McMullen x K1X into [...]

Homicide reigns supreme. Corey Williams managed to add another trophy to his already impressive collection. After a season with averages of 18.6 points, 5.0 rebounds, and 4.1 assists per contest the Townsville Crocodiles’ PG was crowned MVP of Australia’s NBL. Congrats to the Most Dangerous!

K1X’s new look book featuring our current spring/summer collection “Heads” gets the nod from style guide Antenna and trail blazing design blog The Cool Hunter …

Take a little break from the tournament! We will all be watching BG Goettingen take on MBC live this Saturday at 3:00 PM live on DSF!

It’s a modern day miracle. Each year on March 17th, when it’s time to celebrate St. Patrick’s day, the Chicago River turns green, New York’s 5th Ave. goes absolutely bonkers and Irishmen suddenly become the world’s largest population. By far. These spectacular transformations rank up there with Moses parting the red sea and Bill Russell’s [...]

remember inglewood? jay boone does. he’s even got that magic smile …

Our boy Tito of Streetflavour.netreceived some well deserved ink from Canarias 7 for holding in down in Spain for quite some time now. About time!

That’s how you turn defense into offense!

Three the hard way! This trio of brand new Double-X shorts is K1X like “Play hard, don’t embarrass our products.” Featuring heavy mesh, extra thick waistband, sidepockets and old school applications (“K1X” & “93″) on leg and zipper back-pocket. Cop the sweat version for added off-court flavor.

the latest issue of gq style features a lot of color, including some of our shoes and shorts. check it out!