for all you cats who live behind the moon and have not yet gotten your hands and ears on joell ortiz’ rhymes…wake up! he may just be the savior. we recently hooked up with the ny-native at 5 pointz (www.kingsofnewyork.net), because we just had to meet the guy behind hip hop’s nr. 1 anthem, fittingly titled “hip hop” – see it here:

also make sure to check out his latest bangers (“125 grams” and “brooklyn bullshit”) on joell’s website:
www.joellortiz.com
p.s. the “fight the power” crewneck by k1x will be available in our “big ballin” collection, due for release this fall….