Our buddy Promise Smith (Head of Super Arts Group Black Angels NYC) works behind the scenes undertaking a wide variety of assignments in the field of visual media: casting, set design, wardrobe, and art direction for film and music videos. She’s worked with an array of artists including Kanye West, Jay – Z, Ashley Simpson [...]

K1X teams up with BK rapper Red Cafe and producer legend Pete Rock in this video love letter to New York City streetball. The response to K1X’s most ambitious project yet is overwhelming.

YEAH! It’s about that time everyone… time to hit the playground courts… time to put in some work… time to build a rep!

Inspired by the unique atmosphere we experienced while hanging out at one of our favourite tournaments in New York City during the summer, this crewneck epitomizes the streetball lifestyle. Together we chill! Available in grey and black!

You’re on the hunt for the very latest in sneakers and apparel in New York? Head over to Queens where the all new “Sneakerhead” store has popped up on the map. Sneakerhead is your go-to-store for the latest items from our Fall/Winter collection as well as fresh new kicks, headphones and much more! 150-51B 14th [...]

The guys over at Karmaloop gave our “Heart & Soul of New York City” clip some shine on their video channel! Watch Red Cafe, Pete Rock and New York City streetball’s finest go at it by clicking the image below!

Bobbito Garcia, co-director of the upcoming documentary “Doin’ It In The Park: Pick-up Basketball, NYC” (360 Creative Films), has contributed to the Jock Doc film series at Harlem’s Maysles Cinema by organizing and hosting Playground Basketball, starting tomorrow Oct. 27th. During the three day event, a number of basketball documentaries will be shown – including [...]

Brooklyn’s Finest, Darren “The Most Sought After” Phillip spent the summer in NYC. Which basically amounts to patrolling the paint on every major city tournament on the circuit. That in turn, is bad news for pretty much every other player considered a “big fella”… Photo Credit: Kevin Couliau (Asphalt Chronicles)

Yes, it’s about that time. Rain, sleet and snow have made way for the sun, long evenings and fresh sneakers. Early may, when Europe’s hardwood champions have been crowned and the NBA playoffs shift into full gear, marks the inofficial start of the real basketball season: the streetball season! That’s when reputations are made, nicknames [...]

Just in case you didn’t realize the huge flash banner on top of our website: Here is an exclusive preview of Red Cafe’s “Heart and Soul of New York City” – a tribute to NYC Streetball, filmed by Kevin Couliau. Watch the video in its entirety right here on May 1st 2010! Get the first [...]