Our buddy Sir Sam is notorious for his energetic live shows. Here’s a taste… Sam is wearing our NOH Core Tee.

After making big news with his formidable Women are Heroes project and his cover appearance for Clark Magazine, French photographer/street artist JR is back with another highlight. This time, the highly talented artist has covered the entire facade of Galerie Perrotin in Paris with one large artwork. Make sure to catch the exhibition, should you [...]

French rap sensation, Psy4 De La Rime’s very own Soprano, just released the single “C’est La Vie” feat. Method Man via iTunes. The cover was shot during Soprano’s last tour of Germany with Team K1X. “C’est La Vie” can also be found on Soprano’s latest #1 album “La Colombe Et Le Corbeau”.

French basketball publication 5Majeur chose to let Charles Oakley speak up in their latest issue. Wise move. Check out what “Oak” had to say – if you speak French that is – and make sure to check out the feature in its entirety after the jump! Photo credit: Robert Wunsch

We recently had the opportunity to work with a great artist that might not ring a bell for those who aren’t familiar with French rap but who for sure is a star already in his home country France. The name is Soprano and his latest album “Le Corbeau” (the raven) just made it to the [...]

French rap sensation Soprano just released his third solo joint “Le Corbeau” (= The Crow), which is aiming for the #1 chart spot, just like its forerunner “La Colombe”, his platinum-debut in 2007 (“Puisqu’ll Faut Vivre”) and his Psy4 de la Rime crew albums which also made it to the top of the hit list [...]

When our main man Maximilien N’Tary packs his Hello Brooklyn tee and heads to the Big Apple to go all BK on his fashion spread you know he’s gonna deliver. The images he brought back can now be seen in the latest edition of French basketball bible Reverse magazine. Plus: Get an exclusive write-up of [...]

“Je donne jamais du moue, la vie c’est gentillesse, je tend jamais la joue c’est ma devise pour progresser.”

The online shop of iconic French online magazine BKRW started off with our 4 Element basketballs and is now following things up with our Dynasty Pack. Get your limited tees while they last!

Our limited Dynasty Pack was launched on St. Patrick’s Day and made more buzz than Bee Movie. Now french basketball magazine “5 Majeur” is wrapping things up with this detailed review.

maximilien n’tary is back with another slammin’ season of france’s #1 underground streetball tournament, k1x ass. max and crew are celebrating their fifth year of action and will travel the country to various cities for five pop-up championships. c’est dingue! here’s a first preview clip …

last weekend, the 9th edition of the storied hoop event “l’asphalte” brought a ton of a-game to the courts of ploemeur (west france’s acclaimed streetball capital). Saturday’s exhibition game between The Asphalt All Stars and The West Coast All Stars went all the way down to the wire. In the end, the local squad bagged [...]

french bball magazine “5 majeur” gives us big time props on their latest cover. check our “you can hate me now” tee on the bottom right …

sat l’artifcier is france’s hottest hip hop commodity these days. here he is in our new 5th element mk2 tee (available in blk/wht and wht/blk). check out his latest clip “l’abececedaire“!

france’s leading fashion blog bkrw.com recently discussed our inaugural ladies line. check it out here …

straight outta marseille, france hip hop artist SAT aka. L’Artificier is currently spitting flames in his home country. back in 1998 he and the other members of “fonky family” released the groups first album “si dieux veut”. now, After 10 years in the business, SAT has published his second solo album “Second Souffle”. watch his [...]

a recent update on the french sneaker collector’s blog the new (new) daily snkr feaures a taste of k1x’s all new spring ’09 footwear roll-out. check it out …

rachid wallas is to french hip hop what john starks was to the knicks. his longevity and unique creativity are a main reason why french hip hip is so well respected all over the world. his newest video “wall of fame” features tv legend george eddy, and a bunch of slam nation dudes (like kadour [...]