But here’s what you really want to see: The Reef girl’s claim to fame (exibit B)…

Mac Miller, on tour like forever now, dropped in at our K1X Store in NYC the other day. We had the chance to meet him for the first time last year in September, so it was cool top catch up. And it has already been announced that he’ll be headlining a couple of European festivals [...]

The collective listed below helped coin our “Basketball is Hip Hop” conviction – and underlines K1X’ “play hard” philosophy with a big fat red marker. We’re talking open air hoops, all out hustle, all day winner stays runs, ocean side courts, shirts vs. skins, loose ball diving, elbowing for position, shooting for the ball, finding [...]

Of course, it was the support and inspiration of countless individuals along the way, that made K1X into a movement. Team Sierra Leone. Homicide Williams. Ron Artest. Bobbito. The So Solid Crew. Guru. Joell Ortiz. Saigon. Sean Price. Saian Supa Crew’s Sir Samuel. RZA. SLAM Magazine. Darren “Primal Fear” Phillip. The Spezializtz. The PXA Posse. [...]

Growing up in Munich, Germany, in the 90s, basketball nerds, hip hop heads and solid competition were hard to come by. That’s probably what made it all the more special when we did team up, sharing common interests in sneakers, all types of basketball action and Q-Tip’s flow. We partied together, talked a whole lot [...]

It was the complete and utter fascination with the game’s specifics that brought us together in the early 90′ies. Back then it was the way John Starks dwarfed the Bulls with that one dunk. Chuck’s oversized personality. Oscar Schmidt’s refusal to join the league. The Worm’s hustle and post-outlet up-court jog. Billy Hoyle’s understatement. Mike’s [...]

… for some exclusive previews of the upcoming K1X spring 2012 collection & look book, shot in- and around Lisbon, Portugal …

In a recent interview with AchtNeun our CEO and K1X founder Christian Grosse takes you behind the scenes of the the Nation of Hoop. Find out how it all got started!

Y’all want a sneak peek at the spring 2012 collection & look book…?

Our K1X “Authentic Pack” is back with a vengeance, as we continue to build this unique offering to work around everything in your closet. Downbeat designs, subtle logo placements, premium quality materials and dope cuts make up the “Authentic“ formula. New check shirts, hoodies, crewnecks and sweatpants in stock now. The line is highlighted by [...]

Fashion bible Sportswear International paid a visit to our new K1X NYC flagship store in SoHo and has published a detailed review in the latest issue of the mag. Make sure to pay a visit yourself should you be in town and say wassup to store manager Benji and his crew, who are holding it [...]

How did K1X get started? What’s our inspiration? What’s in the pipeline? Go behind the scenes of K1X with Papa Neil & Tom Breezy in this interview with SneakerFreaker.

Our buddy Promise Smith (Head of Super Arts Group Black Angels NYC) works behind the scenes undertaking a wide variety of assignments in the field of visual media: casting, set design, wardrobe, and art direction for film and music videos. She’s worked with an array of artists including Kanye West, Jay – Z, Ashley Simpson [...]

Twenty years ago, basketball changed forever. Never before had hip hop culture left such an obvious footprint in the clean and wholesome world of college sports. It was a display of unbridled confidence and an aggressive in-your-face attitude. The extra baggy shorts, the black socks and bald heads. More trash than Middle America could take. [...]

Limited units, exclusively available at the K1X flagship store in NYC (Lafayette Street, SoHo).

Premium street- and sportswear retailer Snipes has been a great K1X ally for many years. That’s why we are extremely proud to announce this limited edition collaboration featuring two fresh color ways (grey/x-red and brown/blue) of our new boot-sneaker hybrid “State” – as well as a matching snap back cap by New Era. The State [...]

Half boot, half sneaker. Best of both worlds. Out now! € 89,90

Some of you may remember it, some probably still have one and even some of you have only seen one in old 80s movies or video clips: the ghettoblaster, or also called boombox. They were used, long before mp3 players and cellphones made it possible to carry your music around. Ghettoblasters were introduced commercially by [...]